Social Media,
Digital Media, and E-Commerce
Social media, digital media, and e-commerce are interconnected pillars of the digital landscape,
transforming how people interact, consume content, and shop.
Social Media,
Digital Media, and E-Commerce
Social media, digital media, and e-commerce are interconnected pillars of the digital landscape, transforming how people interact, consume content, and shop. Social media platforms like Instagram, TikTok, and LinkedIn enable real-time engagement through posts, stories, and live streams, while digital media—spanning websites, blogs, podcasts, and streaming services—provides on-demand content. E-commerce platforms like Amazon and Shopify have revolutionized shopping by offering seamless online transactions.
Short-Form Video Dominance: TikTok, Reels, and YouTube Shorts drive engagement across social and digital media.
Social Commerce & Live Shopping: Shoppable posts and live-streamed product showcases blend social media and e-commerce.
AI-Powered Personalization: AI enhances user experiences through tailored content, product recommendations, and chatbots.
Immersive Experiences: AR/VR innovations create interactive and engaging environments for marketing and shopping.
Subscription Models & Niche Content: Subscription-based services (Netflix, Spotify) and niche podcasts cater to evolving consumer preferences.
Sustainability & BNPL: Eco-friendly shopping and flexible payment options like "Buy Now, Pay Later" are reshaping e-commerce.
Key Features
Classroom Learning
Collaborate with peers and receive personalized feedback.
Real-World Projects
Tackle industry-inspired briefs to build practical experience.
Internship, Freelancing, Coworking Space
Get paired with professionals for guidance and networking.
3 MONTHS PROGRAMS
Short-Form Video (UGC)
Duration: 3 Months
Short-form video content dominates social media engagement, with platforms like TikTok, Instagram Reels, and YouTube Shorts leading the trend. Focus on trending video, audio, challenges, and meme culture.
Social Commerce Blueprint
Duration: 3 Months
Social commerce is transforming how businesses sell products, with platforms like Instagram, TikTok, and Pinterest enabling seamless shopping experiences. AR filters, virtual try-ons, and gamified shopping experiences.
AI-Powered Social Marketing
Duration: 3 Months
Artificial intelligence is revolutionizing workflows in content creation, scheduling, and analytics. Marketers are eager to adopt AI tools to save time and improve performance. generative AI for captions, visuals, and ad copy.
Influencer Marketing 2.0
Duration: 3 Months
Influencer marketing continues to grow, but brands are shifting focus from mega-influencers to micro and nano-influencers for better ROI and authenticity. Exploring creator economy platforms like Cameo, AspireIQ, and GRIN.
Social Ads Pro(google, Meta)
Duration: 3 Months
Paid social media advertising remains one of the most effective ways to drive traffic, leads, and sales. Marketers are constantly seeking ways to optimize their ad spend. Focus on dynamic ads, retargeting, and lookalike audiences.
The Algorithm Advantage SEO
Duration: 3 Months
Understanding platform algorithms is crucial for maximizing organic reach and engagement. Marketers are always looking for ways to stay ahead of algorithm updates. Teaching students how to adapt quickly to changes in platform policies
Community Building SMM
Duration: 3 Months
Brands are realizing that building a loyal community is more valuable than chasing vanity metrics like followers or likes. Focus on authenticity, transparency, and fostering real connections.
Future of Social Media
Duration: 3 Months
Staying ahead of emerging trends is critical for marketers who want to remain competitive. This forward-thinking course appeals to innovators and early adopters. Hands-on exploration of Web3 tools and decentralized platforms.
6 MONTHS PROGRAMS
Social Media marketing
Duration: 6 Months
6-month Social Media Marketing course is designed to equip you with the skills to create, manage, and optimize successful social media campaigns. Covering major platforms like Instagram, Facebook, LinkedIn, and TikTok, the course focuses on strategy development, content creation, analytics, and emerging trends.
Digital Media marketing
Duration: 6 Months
6-month Digital Marketing course covers SEO, social media, email marketing, and PPC advertising, with hands-on training in tools like Google Analytics and Ads. Learn to create and optimize campaigns, analyze data, and drive results. Ideal for beginners and professionals, the program includes practical projects and a Certificate of Completion.
E-Commerce/ Shopify
Duration: 6 Months
6-month E-Commerce course teaches you how to launch and grow a successful online business using platforms like Shopify and Amazon . Learn to set up a Shopify store, optimize Amazon product listings, run digital marketing campaigns, and scale your business with multi-channel strategies.
