Objective

The goal of this phase is to introduce you to digital marketing is essential for businesses to connect with their audience online. This module lays the groundwork by introducing fundamental concepts and tools.

What You Will Learn

• Core principles of digital marketing and its role in modern business.
• Overview of channels like SEO, PPC, social media, email, and content marketing.
• Setting measurable goals and KPIs.

Course Content

1. Introduction to Digital Marketing
2. Understanding the Marketing Funnel
3. Buyer Personas and Audience Segmentation
4. Tools and Platforms Overview (Google Analytics, Ads)

Key Activities

• Create a buyer persona for a hypothetical business.
• Set up Google Analytics for website tracking.
• Analyze a digital marketing campaign and identify its strengths/weaknesses.
  

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Objective

This phase builds on the foundational skills learned in Phase  With the basics covered, this module dives deeper into channel-specific strategies and tools to help you drive traffic, engagement, and conversions.

What You Will Learn

• Search Engine Optimization (SEO): On-page and off-page techniques.
• Pay-Per-Click Advertising (PPC): Campaign setup and optimization.
• Social Media Marketing: Facebook, Instagram, LinkedIn strategies.
• Email Marketing: List building, automation, and A/B testing.

Course Content

1. SEO Fundamentals: Keywords, Meta Tags, Backlinks
2. PPC Campaign Setup and Management
3. Social Media Strategy Development
4. Email Marketing Automation and Best Practices

Key Activities

• Conduct keyword research using tools like SEMrush or Ahrefs.
• Design and launch a basic Google Ads campaign.
• Develop a content calendar for a month-long social media strategy.
• Write and send an email newsletter using Mailchimp or HubSpot.
  

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Objective

In this final phase, focuses on tying everything together. Participants will learn how to measure success, optimize campaigns, and present findings professionally

What You Will Learn

• Data-driven decision-making through analytics.
• Conversion Rate Optimization (CRO) techniques.
• Multi-channel integration for maximum impact.
• Reporting and presenting campaign outcomes.

Course Content

1. Data Analysis and Reporting Using Google Analytics
2. Conversion Rate Optimization (CRO) Techniques
3. Cross-Channel Marketing Strategies
4. Final Project Submission and Peer Review

Key Activities

• Analyze data from a mock campaign and prepare a report.
• Optimize landing pages for higher conversion rates.
• Develop a multi-channel marketing plan integrating SEO, PPC, and social media.
• Present your final project to the class and receive feedback.