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                       3Months Social Marketing Courses

 

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3 Months Courses


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Short-Form Video (UGC)

Duration: 3 Months

  Short-form video content dominates social media engagement, with platforms like TikTok, Instagram Reels, and YouTube Shorts leading the trend. Focus on trending video, audio, challenges, and meme culture.

Influencer Marketing 2.0

Duration: 3 Months

Influencer marketing continues to grow, but brands are shifting focus from mega-influencers to micro and nano-influencers for better ROI and authenticity.  Exploring creator economy platforms like Cameo, AspireIQ, and GRIN.


Social Commerce Blueprint

Duration: 3 Months

Social commerce is transforming how businesses sell products, with platforms like Instagram, TikTok, and Pinterest enabling seamless shopping experiences. AR filters, virtual try-ons, and gamified shopping experiences.


Future of Social Media

Duration: 3 Months

Staying ahead of emerging trends is critical for marketers who want to remain competitive. This forward-thinking course appeals to innovators and early adopters.  Hands-on exploration of Web3 tools and decentralized platforms.


Short-Form Video 

Duration: 3 Months

Course Overview:  This comprehensive course covers the entire process of learn how to create engaging short-form videos that resonate with audiences and drive results.

  1. Introduction to Short-Form Video Trends 
    • Overview of TikTok, Instagram Reels, and YouTube Shorts.
    • Why short-form video dominates social media engagement.
  2. Understanding Platform Algorithms 
    • How algorithms prioritize content on TikTok, Reels, and Shorts.
    • Tips for going viral: Hooks, trends, and hashtags.
  3. Content Creation Frameworks 
    • Crafting compelling hooks and storytelling techniques.
    • Tools for editing: CapCut, InShot, Adobe Premiere Rush.
    • Repurposing content across platforms.
  4. Monetization Strategies 
    • Ads, sponsorships, affiliate marketing, and live shopping.
    • Case studies of successful monetization campaigns.
  5. Hands-On Workshop
    • Create your first short-form video using provided templates.
    • Feedback and optimization tips.

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Social Commerce Blueprint

Duration: 3 Months

Course Overview:  This comprehensive course covers the entire process of Learn how to convert followers into customers using shoppable posts, live shopping, and UGC.

  1. What is Social Commerce? 
    • Definition and examples of successful social commerce campaigns.
  2. Setting Up Shoppable Posts 
    • Step-by-step guide to creating Instagram Shops, TikTok Shops, and Pinterest catalogs.
    • Tools for integrating payment gateways.
  3. Leveraging Live Shopping Events 
    • Hosting product demos and Q&A sessions.
    • Promoting live events effectively.
  4. User-Generated Content (UGC) for Trust 
    • Encouraging reviews, testimonials, and unboxing videos.
    • Case studies of brands excelling with UGC.
  5. Tracking Conversions and ROI 
    • Using analytics tools to measure sales and engagement.
    • Optimizing funnels for better performance.
  6. Hands-On Activity 
    • Set up your first shoppable post or plan a live shopping event.

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AI-Powered Social Media Marketing

Duration: 3 Months

Course Overview: This course will teach you how to  Leverage AI tools to automate workflows, analyze data, and amplify results.

  1. Introduction to AI in Social Media 
    • Overview of AI applications in marketing: automation, analytics, and chatbots.
  2. AI Tools for Content Creation 
    • Writing captions and ad copy with Jasper and ChatGPT.
    • Generating visuals with Canva’s AI features and DALL-E.
  3. Automating Posting Schedules 
    • Tools like Buffer, Hootsuite, and Later for scheduling posts.
    • Setting up recurring content calendars.
  4. Data Analysis with AI 
    • Using Sprout Social and Brandwatch for insights.
    • Predictive analytics for campaign optimization.
  5. Chatbots for Customer Engagement 
    • Building chatbots with ManyChat and Tidio.
    • Automating FAQs and lead generation. 

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Influencer Marketing 2.0

Duration: 3 Months

Course Overview: This comprehensive course covers the entire process of  Master the art of collaborating with influencers to build trust and drive conversions.

  1. Why Influencer Marketing Works 
    • The power of authenticity and micro-influencers.
    • Examples of successful influencer campaigns.
  2. Finding the Right Influencers 
    • Identifying influencers who align with your brand values.
    • Using tools like AspireIQ, GRIN, and HypeAuditor.
  3. Crafting Collaboration Proposals 
    • Writing win-win proposals and setting expectations.
    • Legal considerations: FTC guidelines and contracts.
  4. Measuring Campaign Success 
    • Tracking metrics: Engagement rates, clicks, and conversions.
    • Tools for measuring ROI (e.g., Google Analytics, Linktree).
  5. Case Studies and Hands-On Practice 
    • Analyze real-world campaigns.
    • Draft your own collaboration proposal.

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Social Ads Pro: Running High-Converting Paid Campaigns

Duration: 3 Months

Course Overview: This comprehensive course covers the entire process of  Learn how to run effective paid campaigns on Google and Meta (Facebook/Instagram).

  1. Introduction to Paid Social Media Ads 
    • Differences between Google Ads, Facebook Ads, and Instagram Ads.
  2. Ad Fundamentals and Targeting 
    • Types of ads: Image, video, carousel, and dynamic ads.
    • Advanced targeting options: demographics, interests, behaviors.
  3. Designing High-Converting Creatives 
    • Best practices for visuals, headlines, and CTAs.
    • Tools for designing ads: Canva, Figma.
  4. Split Testing and Optimization (30 mins)
    • A/B testing ad variations.
    • Scaling successful campaigns.
  5. Budget Allocation and ROI Tracking (30 mins)
    • Allocating budgets effectively.
    • Measuring ROI with analytics tools.
  6. Hands-On Ad Creation (30 mins)
    • Create a mock ad campaign using provided templates.



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The Algorithm Advantage: SEO

Duration: 3 Months

Course Overview: This comprehensive course covers the entire process of Understand the platform algorithms to maximize organic reach and engagement.

  1. How Algorithms Work
    • TikTok, Instagram, LinkedIn, and X/Twitter algorithm basics.
  2. Timing and Frequency Strategies 
    • Best times to post based on audience behavior.
    • Frequency guidelines for optimal engagement.
  3. Boosting Organic Growth 
    • SEO-friendly captions and hashtags.
    • Leveraging trending topics and audio.
  4. Paid vs. Organic Strategies 
    • Combining organic efforts with paid promotions.
    • Staying ahead of algorithm updates.
  5. Hands-On Activity 
    • Analyze your current posting strategy and optimize it.

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Community Building on Social Media

Duration: 3 Months

Course Overview: This comprehensive course covers the entire process of  Build a loyal and engaged community around your brand.

  1. Defining Your Audience 
    • Understanding pain points and motivations.
  2. Hosting Interactive Sessions 
    • Polls, Q&A, live streams, and AMAs.
  3. Encouraging User-Generated Content 
    • Tips for fostering UGC and testimonials.
  4. Building Private Groups 
    • Creating Facebook Groups, Discord channels, or Telegram communities.
  5. Crisis Management 
    • Handling negative feedback and maintaining trust.
  6. Hands-On Activity 
    • Plan an interactive session or draft a UGC campaign.

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The Future of Social Media: Trends You Can’t Ignore

Duration: 3 Months                                                                                                             

Course Overview: This comprehensive course covers the entire process of Stay ahead of emerging trends shaping the future of social media.

  1. The Rise of the Metaverse 
    • Virtual worlds and immersive experiences.
  2. Voice Search and Audio Content 
    • Clubhouse, Spotify podcasts, and voice-first strategies.
  3. Sustainability and Ethical Marketing 
    • Consumer demand for eco-friendly and ethical brands.
  4. NFTs and Blockchain Technology 
    • How NFTs are being used in branding and loyalty programs.
  5. Hyper-Personalization with AI 
    • Tailoring content to individual preferences using machine learning.
  6. Hands-On Exploration 
    • Experiment with Web3 tools or brainstorm futuristic ideas.

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Course Outcomes

By the end of the course, you will:

  • Each course should include actionable takeaways , such as templates, checklists, or downloadable resources.
  • Use real-world examples and case studies to make the content relatable.
  • Offer hands-on activities or assignments to reinforce learning.
  • Consider bundling related courses (e.g., "Social Commerce + AI-Powered Marketing") for maximum value.

Course Duration

  • 3 months (12 weeks) with a recommended commitment of 8–10 hours per week.

Certificate of Completion

  • Upon completing all assignments and projects, you will receive a Certificate of Completion , certifying your expertise in product visualization.



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