Objective

The first phase of the course focuses on laying the groundwork for creating a successful 3D product commercial. Students will learn how to conceptualize ideas, plan their projects, and begin building their 3D models.

What You Will Learn

• Introduction to 3D Product TV Commercials
• Definition, importance, and examples.
• Key elements of a successful commercial.
• Pre-production Planning
• Concept development, scriptwriting, and storyboarding.
• 3D Modeling and Texturing
• Polygonal modeling, UV mapping, and PBR texturing.
• Lighting and Camera Work
• Three-point lighting setup, composition, and camera movement.

Key Activities

• Create a mood board and storyboard for your project.
• Model and texture a simple product (e.g., bottle, phone).
• Set up lighting and camera angles for your 3D scene.
• Animate a basic camera move around your product.
  

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Objective

In this phase, students will explore advanced 3D techniques to bring their products to life. They will learn how to animate objects, create realistic materials, and integrate motion graphics to enhance their storytelling.

What You Will Learn

• Rigging and Animation
• Basics of rigging and animating mechanical parts.
• Keyframe animation and easing curves.
• Advanced Shading and Material Creation
• Node-based shader creation and procedural textures.
• Adding imperfections for realism.
• Motion Graphics Integration
• Animating text and logos.
• Syncing motion graphics with audio cues.
• Storytelling Through Animation
• Timing, spacing, and emotional impact.

Key Activities

• Rig and animate a product with moving parts (e.g., car door, phone slider).
• Create custom shaders for your product model.
• Animate kinetic text and integrate it with your 3D scene.
• Develop a short animated sequence showcasing your product.
  

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Objective

The final phase of the course focuses on polishing and finalizing your 3D product commercial. Students will learn how to render their scenes, composite visual effects, add sound, and export their work in professional formats.

What You Will Learn

• Rendering Techniques
• Resolution, frame rate, and anti-aliasing.
• Render passes for greater control in post-production.
• Compositing in After Effects
• Combining render passes and adding effects.
• Integrating motion graphics and branding elements.
• Sound Design
• Choosing music, sound effects, and voiceovers.
• Syncing audio with key moments in the animation.
• Final Edits and Exporting
• Reviewing and tweaking timing, transitions, and effects.
• Exporting in the correct format for TV and online platforms.

Key Activities

• Render your complete 3D product commercial.
• Composite render passes and add visual effects in After Effects.
• Add sound effects, music, and voiceovers to your commercial.
• Export your final project in broadcast-ready formats.